How to Prioritize Localization in 7 Steps

When it comes to marketing personalization, the little things can mean a lot. An Uber email that thanks you for ‘Your Sunday afternoon ride with Uber’ will backfire if the ride actually happened on Saturday morning. And an email addressed to a Canadian market that fails to use preferred spellings for words like colour or

How to Build a Code of Conduct

When I first joined Dyspatch, back in 2015, we had 10 employees. Our small size made it easy to communicate expectations across the company. Our definition of ‘team’ was pretty fast and loose, we had a daily all-hands stand-up that every individual spoke at, and as far as Human Resources (HR) or a code of