Sendwithus co-founder and CEO, Matt Harris, recently published an article in Chief Marketer about several ways B2B marketers can leverage interactive elements in their email campaigns.
Traditionally associated with B2C marketing, and sometimes with eye-rolling disdain, B2B marketers are discovering that interactivity can work for them, too.
Find out what Matt had to say about making the most of elements like:
- Different styles of interactive menus
- Accordioned content
- Slideshows and image carousels
- Animated graphs and charts
- Integrated forms
- Video and GIFs